Hey, I’m Carmel. I’m a storytelling coach and editor who can help you bring your ideas to life.
If you’re trying to write that ambitious op-ed, talk, or book, I’ll be your partner. The creative process is messy and unpredictable. I’ll slog through the tough stuff with you to make sure your message comes through.
I specialize in tech industry topics—startups, product development, venture capital, and the like. I’m open to other industries when the fit is right, and I’ve worked with clients in fields ranging from psychology to politics.
If you want more info on my background and coaching services, read on. Send any follow up questions to carmelstories [at] gmail [dot] com.
There are a lot of reasons you might want to work with a story-telling coach. Maybe you started a newsletter, but struggle to write consistently. Perhaps you were asked to give a big presentation at your company all-hands meeting. You could be an author who needs a second eye on book chapters, a CEO looking to shake up the conversation in your industry, or an engineer hoping to go viral on Hacker News.
I can offer you support through every stage of the process, from coming up with ideas to polishing the final product. I’ve worked with clients on:
I can support the right company on a retainer basis. Reach out if your executive team needs ongoing help developing their thought leadership platform or your company blog needs a part-time editor.
I focus on brand content, not SEO. I’ll help you tell stories that build trust with your users, industry, and potential talent. Think: Essays about where your market is headed, peeks into your product process, and lessons you’ve learned along the way. Not growth content to improve your brand’s Google ranking.
I have over a decade’s worth of experience in storytelling, first as a journalist at a variety of media outlets, then as a long-time staffer at a tech startup. Read on for more details.
I was the second marketing hire (and employee #20) at the design tool company Figma. We grew exponentially in my four years there, from a tiny no-name startup to a tech juggernaut.
I helped lay the foundation for our early marketing and content strategy. It was tough going at first—when I joined in 2017, people either didn’t know about us, or they were wary of our tool’s collaborative approach to design.